| shenagxthy | Date: Friday, 21 Jun 2013, 12:13:29 | Message # 1 |
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Lieutenant general
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Car sponsorship for smalltomedium businesses
In essence KahDo is a media business, selling unique outdoor billboard space to advertisers.
Big brands embracing KahDo
quite literally bringing consumers and advertisers together in a way that really does benefit both. word first spread that KahDo was set to launch, the company received 10,000 applications for its first 100 cars. Clearly, being choosy about who gets to drive a KahDo vehicle has never been a problem. .
not putting additional cars on the road, either, says Mr McMillan. on people equated us with those trucks with billboards, but they are vehicles on the road purely for advertising. Instead, we taking people out of older cars and putting them into ours. We are actively looking on the horizon for new technologies and new cars to remain as environmentally friendly as possible.
took three years, and we had a lot of belief in our own small business, says Mr McMillan.
锘? car for SMEs
Through an indepth selection process, KahDo creates a community of drivers matching lucrative geographic, demographic, and psychographic profiles that see their branded cars cruising in all the right places. For the driver, the win is a zippy little SMART car on lease for just $6 a day all maintenance and roadside assistance costs included.
Back in 2005 a Sydney small business had the crazy idea of leasing cars very cheaply in exchange for the drivers accepting that their vehicles would be wrapped in advertising. Three years on, KahDo is succeeding in a competitive advertising market and is ready to go national. It is also getting set to offer its cars to small business owners.
For those driven by the costs, Mr McMillan points to some big savings on offer. a business was to lease direct it would first have to enter into a three year commitment. With us you commit to only 12 months at $6 per day and you save about $6000. the GPS tracking system has offered indirect cost savings. It may not translate to free navigation, but McMillan says it has saved at least one driver from a parking fine. GPS system was able to point out the car wasn actually there, so they didn have to pay. is doing what it can to tread more lightly on the Earth as well, buying 100 carbon offset for all its vehicles.
With the expansion into the small business market, KahDo is aiming to deliver a genuine winwin for business users with a larger car than the SMART offering them a 3door Toyota Yaris.
KahDo track record shows a solid line up of firstclass advertisers, with big names like Nokia, Telstra, Jetstar, Mars, Tooheys and more well known brands all getting involved.
are an extension of lifestyle, says Chris McMillan, Sales Marketing Director at KahDo.
now at the point where people understand what it is about and we really starting to make it. We expect to have around 350 cars on the road nationally by end of year. McMillan suggests industries like hospitality, health/fitness, retail/sales, agencies, and a huge range of contractors and professional services fields would be ideal. From doctors to musicians, accountants to designers, KahDo is open to applications from any small business owner, in Sydney, Melbourne, Brisbane, Adelaide, or Perth, who can see the benefit in joining forces for a planned October launch.
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